Real like the mountains.
Rare like moments.
Slopes

right on your doorstep

Alpenrose Obertauern – Your hotel right on the ski slope

That special something.
Right in Obertauern.

For over 60 years, the Alpenrose in Obertauern has stood for genuine hospitality – warm, down-to-earth, and always with a smile. Doris and Christian Lürzer manage the Hotel Alpenrose Obertauern with passion and attention to detail. Here, a family atmosphere combines with first-class comfort – making every stay a special holiday moment full of warmth, enjoyment, and the unmistakable Alpenrose atmosphere.

Directly on the slopes

Start directly in winter – ski-in, ski-out for maximum comfort and skiing fun

Homely Hospitality

Personally run house by Doris & Christian Lürzer with attention to detail and genuine hospitality

We

and plenty of warmth

Alpenrose Obertauern – Tradition with History

From the beginnings.
Into the future.

For over 60 years, the Alpenrose Obertauern has been a place of lived hospitality. From a small family business to a modern hotel – each decade tells its own story full of passion, innovation, and warmth.

1950 - a small beginning

It all began with a humble general store. Two sisters dreamed of having more space for their ideas – laying the foundation for the Alpenrose Obertauern.

1960s - The big step

A new guesthouse with private room rentals and a small general store is being built at the current location. It’s a place where travelers feel welcome and where Hotel Alpenrose Obertauern will receive its first guests.

1972 - Heart for the Village

A grocery store is added – the Alpenrose Obertauern becomes a meeting point for locals and guests. The private rooms recede into the background, but the heart of the house continues to beat for hospitality.

1989 - A new home for guests

Ulrike and Werner Meyer build the Alpenrose Obertauern to its current size with 13 apartments. More space for holidays, more space for memories.

1998 - A heavy loss, a new chapter

Werner Meyer’s early death shook the family. Ulrike, daughter Doris, and son-in-law Christian stuck together, took responsibility, and continued to run the hotel with heart and dedication.

2002 - A balcony with a view

Conversion of the north-facing balconies: They will be integrated into the apartments’ living space, ensuring greater comfort.

2006 - Car Holiday

The construction of the garage brings added convenience – guests at the Alpenrose Obertauern hotel enjoy more comfort.

2010 - More enjoyment in the morning

A larger breakfast room is created, the culinary offerings are expanded – for a good start to the day at the Alpenrose.

2014 – Space for something new

The grocery store closes, and new space for guests is created: the Alpenshop, modern family rooms, and a modern ski room with lockers and direct ski access at the Alpenrose Obertauern hotel.

2020 - Courage in difficult times

Despite the pandemic, all apartments are being completely renovated. We are looking ahead to ensure even more comfort and a welcoming atmosphere.

2025 - The future in family hands

Son Florian joins the family business. With fresh energy, new ideas, and a feel for living tradition, the next generation is contributing to Hotel Alpenrose and continuing its success story with passion.

Hotel Alpenrose Obertauern – Your personalized holiday home

Arrive. Feel good.
Stay.

At the Alpenrose, you can stay exactly as it suits you: in spacious apartments up to 60 m² for up to five people or in cozy double rooms and family studios up to 48 m². Each accommodation combines alpine coziness with modern amenities – lovingly designed mountain details meet comfort such as a practical key card system for security and convenience.

The best part: In the apartments, you decide whether to add the rich breakfast or prefer to start your day flexibly. This way, at the Alpenrose Obertauern, you enjoy exactly the freedom you desire for your holiday – individual, warm, and perfectly tailored to you.

Discover Rooms

for couples and families, flexible with or without breakfast

View Apartments

Plenty of space & full amenities for carefree holidays with optional breakfast

Live

feel

Energy

for the day

Taste the morning – Breakfast, just the way you love it

Buffet or bread roll service.
The choice is yours.

Already in the morning, you’ll feel the special holiday charm at Hotel Alpenrose Obertauern: the scent of oven-fresh rolls, freshly brewed coffee, and a selection that leaves nothing to be desired. Enjoy the rich breakfast buffet in the cozy breakfast room or opt for the convenient bread roll service – crispy pastries delivered directly to your apartment door.

In your booked apartments, you can flexibly decide whether you want to add breakfast, while it is already included in the family and double rooms.

Relax, unwind, enjoy – Wellness at the Alpenrose Obertauern

Small Break.
Big Impact.

After an active day of skiing or hiking, there’s hardly anything better than giving your body and mind a break. In the lovingly designed wellness area of the Alpenrose Obertauern, you’ll find just the right place for that. Small, exquisite, and furnished with great care, it’s perfect for unwinding, recharging, and simply enjoying.

Whether soothing warmth in the sauna, gentle deep heat in the infrared cabin, or relaxing moments in the relaxation room – letting go is easy here. And the best part: your inner peace is included at Hotel Alpenrose Obertauern.

Sauna

Warmth that relaxes and loosens muscles

Infrared Cabin

Gentle deep heat for well-being and regeneration

Relaxation Room

A place to unwind, read, or simply dream

Wellness

for body and mind

Living space

also for your car

Your Garage at the Alpenrose Obertauern Hotel

A space for
Your vehicle.

Your car can also relax: At the hotel, for every room or apartment a private, free garage parking space is available. In winter, this means: no annoying snow shoveling and no icy windows. In summer: no overheated car when you start a drive. Simply arrive, park, and enjoy your holiday at the Alpenrose Obertauern carefree.

Ski Schools, Pre-Ski School & Babysitting in Obertauern

Fun and care.
For little guests.

At Hotel Alpenrose Obertauern, not only adults feel at home – young guests also get their money’s worth. Around the Alpenrose, you’ll find a wide selection of ski schools as well as a special pre-ski school for 3–4-year-old children at the CSA ski school. Here, the little ones playfully learn how to handle skis safely – completely without pressure, but with lots of fun.

For parents who want to enjoy some time for themselves, a babysitting service is also available, which can be booked through the CSA Ski School. We are happy to inform you about all options when you book, so that your children are well looked after – and you can enjoy your holiday completely relaxed.

Fun

for the whole family

Alpenrose Obertauern – Unique Experiences in Winter and Summer

Lasting experiences. Holidays in Obertauern.

Whether on snowy winter slopes or sunny summer hiking trails – at Alpenrose Obertauern, every day becomes a special highlight. Sometimes fast-paced, sometimes relaxed, but always with that certain something you won’t forget. At Hotel Alpenrose Obertauern, alpine nature, warm hospitality, and countless opportunities combine to make your holiday unforgettable.

Schneeschuwanderung Obertauern
Alpenrose in
Winter
Wandern in Obertauern
Alpenrose in
Summer